No. Never, but it does help to understand what's possible. In an industry that is changing as fast as users can create content, companies are at constant risk of falling behind. But what makes sense for one brand doesn't always apply to another, especially when it comes to the nebulous world of social media. In the end, we as content creators, need to ensure an optimal user experience.
That's where I come in.
Having worked as a digital creative director at multiple agencies, I have had the privilege of seeing what works and what doesn't. I have also been able to work with some incredibly talented individuals and companies. I am a firm believer in using digital in a way that provides a pleasureable and beneficial experience for the users. I am happiest when working with people that strive to create great work and understand how to use digital to its fullest potential.
I recently spoke at the Conversational Marketing Summit
about how digital is changing. Watch it here