Balsam Hill 2019/20 TV

Needing to create a new series of television commercials to build brand awareness for Balsam Hill, as well as educate consumers on the product benefits, we took a two-pronged approach and created two distinct assets. Based on the qualitative research that we completed and our significant media spend on the Hallmark Channel, we tailored the commercials to complement our in-movie integrations.

ClientBalsam Brands / Balsam HillServicesCreative Direction, Scripting, Location Scouting, Casting, Editing