Treetopia Brand Redesign
After a comprehensive internal exercise that involved key stakeholders, extensive user testing and multiple design revisions, we arrived at a new and improved visual identity for Treetopia.
ClientBalsam Brands / TreetopiaServicesStrategy, Positioning, Creative Direction, Design
First, our team did some initial brainstorming using whatever medium they preferred...
...after both qualitative and quantitative user testing we explored color options....
...next we went about picking the directions we felt worked...
...ultimately leading to the final redesign!
Once we completed the logo redesign we created brand guidelines that included the brand positioning, look & feel guidance, and tone & voice direction.
.....Oh, and we updated the website. :)
