GoPro ‘Is this’ TV/OLV

Global brand spot and first scripted commercial to launch the HERO5. My team was responsible for scripting, selecting the production partner, location scouting, on-set approval and final editing. ‘Is This’ was translated into 14 languages and edited down to :30s, :20s and :15s. Additional vignettes promoted our iOS and Android app ecosystem in social and digital channels