GoPro ‘Is this’ TV and OOT

Global brand spot and first scripted commercial to launch the HERO5. My team was responsible for scripting, selecting the production partner, location scouting, on-set approval and final editing. ‘Is This’ was translated into 14 languages and edited down to :30s, :20s and :15s. We also created additional vignettes to promote our iOS and Android app ecosystem that were aired digitally, on social and OOT